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The purchasing decisions of consumers are constantly influenced by trademarks. As a business person or corporate executive, it is important to have a solid understanding of why trademarks are so important to effective commerce.

Easy For Consumers
It helps you distinguish your products and services from those of competitors and help identify you as the source.
Stronger Sales
Your brand can be the critical factor in driving the consumer's purchase decision. Your brand can make the difference.
Valuable Asset
Trademarks can appreciate in value over time. The more your business reputation grows, the more valuable your brand will be.
Inexpensive
Once you have successfully registered a trademark, it has a potentially infinite lifespan with the filing of renewals.